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  • Marketing Trends - Smaller Companies - Mass Marketing
    persons insured under group plans, policies sold by direct mail, credit card, and newspaper-advertised coverages ... income can be sold on a widespread basis through direct mail or newspaper advertising. Other forms of ...

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    • Authors: William H Aitken, Harold W Black, William J Bryan, John C Burns, Anthony J Houghton, John M Loftis, Chandler L McKelvey, Anna M Rappaport, Harold E Ruck, Richard W Ziock, William R Battle
    • Date: Apr 1969
    • Competency: External Forces & Industry Knowledge
    • Publication Name: Transactions of the SOA
    • Topics: Health & Disability>Disability insurance; Life Insurance>Marketing and distribution - Life Insurance
  • Agency Compensation And Consumerism
    OF QUESTION #i MR. MICHAEL B. HUTCHISON: The primary objectives of the agents' compensation system of ... its rear-end through which the money flows, the primary function of life companies is not the mobilization ...

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    • Authors: Melvin L Gold, Michael B Hutchison, Harold G Ingraham, Anna M Rappaport, Michael Terne
    • Date: Jun 1975
    • Competency: External Forces & Industry Knowledge>External forces and business performance
    • Publication Name: Record of the Society of Actuaries
    • Topics: Life Insurance>Marketing and distribution - Life Insurance; Public Policy
  • Life Insurance And The Buyer
    in 1973. The third tier may be funded through direct insurance, or financed by book reserves, but ... does the buyer’s information come from? The most direct and simple source of information is the buyer’s ...

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    • Authors: Anna M Rappaport
    • Date: Feb 1972
    • Competency: External Forces & Industry Knowledge
    • Publication Name: The Actuary Magazine
    • Topics: Life Insurance>Marketing and distribution - Life Insurance